Proceeding of International Seminar of Culture and Tourism AKBI

THE COMMODIFICATION OF CULTURE IN GLOBAL TOURISM: BALANCING AUTHENTICITY, SUSTAINABILITY, AND ETHICAL PRACTICES AMIDST DISRUPTION

Saortua Marbun — Fri, 16 May 2025 00:00:00 +0000

The global tourism industry is undergoing rapid transformation due to mass tourism, digital disruption, and post-pandemic shifts, leading to the increased commodification of culture. This article critically examines how the commodification of culture affects authenticity, sustainability, and ethical practices in diverse tourism contexts. Drawing on postcolonial theory, cultural studies, and sustainable tourism models, the study investigates the dilution of cultural traditions, environmental impacts of overtourism, and challenges of cultural appropriation. Comparative case studies, including those in Thailand, Italy, and New Zealand, provide concrete examples of the complexities involved. The analysis further explores the role of emerging technologies, such as AI, AR, and blockchain, in reshaping cultural narratives within digital tourism. Emphasis is placed on local communities' experiences and how regenerative tourism can serve as a solution for equitable cultural preservation. Policy recommendations are proposed to address ethical marketing, cultural rights, and the protection of traditional knowledge in a globalized market. This interdisciplinary approach not only highlights the challenges but also anticipates future disruptions, offering insights for policymakers, tourism practitioners, and scholars committed to sustainable and culturally respectful tourism practices

CULTURAL COMMODIFICATION FOR TOURISM IN THE ERA OF DIGITAL DISRUPTION

Cecep Ucu Rakhman — Fri, 16 May 2025 00:00:00 +0000

Cultural commodification is a significant global phenomenon in the development of community-based tourism. This research aims to understand how local cultural elements are managed as sustainable tourism assets in facing the challenges of the era of global disruption. This study is important because it offers insight into the balance between cultural preservation and economic benefits for society. The research location is in Waluran Mandiri Village, Sukabumi Regency, Indonesia. A qualitative approach is applied through case studies, with data collection from in-depth interviews, field observations, and analysis of related documents. The focus of the research includes the process of cultural commodification, its impact on society, and the opportunities and challenges that arise. Key results show that cultural commodification, such as the packaging of hanjeli as a tourist product, has increased people's incomes by up to 40% and encouraged the revitalization of nearly extinct traditions. However, the distortion of cultural values and economic dependence on tourism are challenges that need to be overcome. Digital media has proven to be effective in promoting local culture, but it presents the risk of homogenizing cultural values. The study concludes that while cultural commodification provides significant economic and social benefits to society, a holistic approach focused on sustainability is needed to mitigate negative impacts. The implications of this research include strategies for empowering local communities, developing environmentally friendly infrastructure, and using digital technology wisely to support cultural preservation while encouraging community welfare.

BARONG KEKET: PERTUNJUKAN SENI WISATA DI BALI

I Wayan Dana, Agustin Anggraeni — Fri, 16 May 2025 00:00:00 +0000

Barong Keket merupakan salah satu bentuk karya seni warisan nenek moyang yang mengangkat nilai-nilai luhur budaya spiritual hingga kini tetap hidup, terpelihara, dan berkembang sesuai jiwa zaman masyarakat Bali. Barong ini begitu lekat dalam kehidupan masyarakat sehari-hari, dipercaya memiliki kekuatan pelindung desa dan masyarakat penyangganya. Barong Keket juga lazim disebutBarong Ket sebagai simbol kebajikan, berlawanan dengan Rangda simbol kejahatan. Barong dan Rangda menjadi lambang kekuatan alam Rwa Binneda (konsep kehidupan masyarakat Bali yang menggambarkan keseimbangan dan keselarasan dualitas alam semesta). Oleh karena itu, Barong Keket senantiasa di pertunjukan sebagai pertunjukan magis, artistik danestetik. Selain itu, kini Barong Keket juga sangat populer sebagai sebuah pertunjukan yang mempesona, baik secara fisik maupun tampilan geraknya, karena memiliki perbendaharaan gerak yang cukup lengkap. Dalam pertunjukannya sebagai seni pertunjukan estetis, diselenggarakan pertunjukan Barong mepadu (bertanding), hingga digarap oleh para penyangganya sebagai pertunjukan seni wisata.Dewasa ini di Bali, pertunjukan Barong Keket sebagai seni magis maupun artistik-estetis berjalan berdampingan, saling mendukung satu dengan lainnya sesuai kepercayaan dan interpretasi masyarakat pendukungnya, sehingga populer sebagai pertunjukan seni wisata yang dipertunjukan setiap hari bagi wisatawan.

INDONESIAN TRAVELLING WOMEN: TRAVEL DESTINATION CONSIDERATION FOR WOMEN ACADEMICS

Sri Hartiningsih, Yosabah Zahro — Fri, 16 May 2025 00:00:00 +0000

This study highlights the significant influence of lecturers' professions on the travel destination choices of Indonesian women. The research examines how educational backgrounds and professional insights shape travel preferences and decision-making processes among female lecturers in Malang. This research used mix method. There were 7 subjects taken using criteria of having more than 15 years experiences in teaching at university, master degree and willing to get interview as well as getting local, national and international travelling experience. Analyzing qualitative data referred to the thematic analysis of the Miles and Huberman analysis model while percentage whereas data quantitative used percentage. The findings reveal that educators serve not only as academic guides but also as mentors whose recommendations carry substantial weight in shaping students' travel preferences. Key factors such as safety, cultural experiences, and networking potential emerged as primary considerations influencing destination selection.

INTRODUCING INDONESIAN LITERATURE THROUGH BIPA PROGRAMS

Arif Budi Wurianto — Fri, 16 May 2025 00:00:00 +0000

This article will explain the theoretical position of introducing Indonesian Literature both as reading material for literary works, literary excerpts as reading material for learning Indonesian or literature curriculum for Indonesian as a foreign language curriculum abroad. The introduction of BIPA or Indonesian material abroad is indeed specifically focused on the aspects of knowledge and language skills. Meanwhile, the position of Indonesian language lessons is very important, therefore Indonesian Literature should also be introduced both as knowledge and appreciation of literature to students/foreigners. Although the introduction of Indonesian literature must be adjusted to the position of learning a foreign language. As is known, learning a foreign language abroad follows the CEFR (Common European Frame References) guidelines through the field of learning ability classes A, B, and C, so the introduction of Indonesian literature can be positioned in each class in the position of introducing Indonesian literature, introducing Indonesian literary works and for class C to the appreciation of Indonesian literary works. The important thing in class A and B positions is the introduction of literary texts through integration in learning Indonesian language skills. While class C can be literary texts and their appreciation. Thus, through learning Indonesian for foreigners, Indonesian culture and literature are also introduced, both in the form of introduction, language skills, and appreciation of Indonesian literature. Learning Indonesian literature is carried out through introduction, knowledge and appreciation skills.

PENGEMBANGAN EDUWISATA SENI TRADISIONAL BERBASIS ETNOPEDAGOGI UNTUK MENINGKATKAN APRESIASI MASYARAKAT DI KOTA MAKASSAR

Heni Komalasari, Arief Johari, Susi Gustina — Fri, 16 May 2025 00:00:00 +0000

Penelitian ini bertujuan untuk meningkatkan kesadaran masyarakat akan pentingnya pelestarian seni budaya tradisional yang berorientasi pada kearifan lokal, khususnya di Kota Makassar. Penelitian ini dilakukan melalui program eduwisata berbasis etnopedagogi. Seiring berjalannya waktu dan semakin intensifnya globalisasi, seni tradisional Indonesia yang memiliki nilai budaya tinggi seringkali terpinggirkan. Hal ini juga tercermin dari rendahnya apresiasi masyarakat terhadap seni tradisional, yang berkorelasi dengan peran situs wisata budaya di wilayah penelitian. Oleh karena itu, diperlukan pendekatan inovatif untuk menjaga kelangsungan dan pengembangan seni tradisional dengan melibatkan partisipasi aktif masyarakat. Eduwisata berbasis etnopedagogi, yang mengintegrasikan nilai-nilai budaya lokal ke dalam proses pendidikan, menjadi landasan dalam pengembangan eduwisata seni tradisional. Pendekatan program ini dirancang untuk menciptakan sarana wisata edukatif yang memperkenalkan nilai-nilai kearifan lokal dalam seni tradisional kepada semua kelompok usia, mulai dari anak usia dini hingga mahasiswa. Penelitian ini menggunakan metode Action Research (AR), yaitu jenis penelitian sosial terapan yang pada dasarnya melibatkan eksperimen sosial yang bertujuan untuk melakukan tindakan perbaikan serta membangun pengetahuan atau teori tentang intervensi yang diterapkan. Hasil penelitian menunjukkan data yang signifikan yang mendukung efektivitas tindakan yang dilakukan, dan memberikan kontribusi positif terhadap pelestarian seni budaya tradisional.

MASURYAK TRADITION AS A CULTURAL TOURISM ATTRACTION IN BONGAN TABANAN TOURIST VILLAGE

Ida Ayu Tary Puspa, I Gusti Ngurah Pertu Agung, Ni Made Sintya Dwipayanti — Fri, 16 May 2025 00:00:00 +0000

The Bongan Tabanan Bali Tourism Village has cultural potential, namely the Masuryak Tradition. This tradition is carried out every Kuningan Holiday. The people of this village believe in the joy of releasing their ancestors into nature through ceremonies in the form of offerings and do dana punia. This is an expression of their gratitude by scattering money in the air ranging. This attraction has made tourists interested in visiting. They are also involved in getting the money that is spread through the air. As a tourist village, this tradition has been packaged into a tourist attraction. The discussion concerns the Masuryak tradition as a cultural tourism attraction. The method used is qualitative with data collection techniques, namely observation, interviews and document study, informants were determined using purposive. The results of this research show that the people can maintain the Masuryak Tradition as a cultural tourist attraction and tourists make this tradition an option for traveling

THE IMPACT OF CULTURAL COMMODIFICATION ON MASTER'S STUDENTS' GEN Z PERCEPTIONS OF TOURISM: A QUALITATIVE APPROACH

Yosabah Zahro, Sri Hartiningsih — Fri, 16 May 2025 00:00:00 +0000

This study explores the impact of cultural commodification on Generation Z postgraduate students' perceptions of tourism, employing a qualitative approach. As globalization transforms local cultures into marketable commodities, it raises questions about authenticity and cultural preservation. The research focuses on how Gen Z, born into the digital age, interprets and responds to these changes. Through in-depth interviews and focus group discussions with postgraduate students from various academic backgrounds, the study investigates their views on cultural commodification in tourism, its effects on local identity, and potential strategies for balancing economic benefits with cultural preservation. The findings reveal that Gen Z postgraduate students have diverse perspectives, recognizing both the economic potential and the risks to cultural authenticity. They emphasize the need for sustainable tourism education and authentic cultural promotion. The study also highlights the significant influence of social media and influencers on Gen Z's tourism choices, often outweighing considerations of cultural depth. This research contributes to academic discourse on tourism and culture while providing practical insights into how young intellectuals view the future of Indonesian culture in the face of globalization challenges.

CITRA PEREMPUAN SUNDA DALAM TARI GENTRA PINUTRI

Alika Nuri Kostarina, Tati Narawati, Agus Budiman — Fri, 16 May 2025 00:00:00 +0000

Dance art not only contains textual and contextual values but there are cultural phenomena such as aspects of social position where the figure of Sundanese women traditionally has the task of nature, namely conceiving and giving birth. However, along with social development the role of women has changed by being involved and playing an active role in various fields of life. In addition, there is an aesthetic value that does not only include visual beauty, but includes expression and understanding of art. The purpose of this research is to reveal how Gentra Pinutri dance is not only a place of expression in dance, but also a means as a Sundanese woman to articulate her role in the public sphere of the wider community. This research analyses the image of Sundanese women in Gentra Pinutri dance which is analysed from creative ideas, supporting elements of makeup, fashion, property, musical accompaniment, aesthetic value and how the figure of Sundanese women is related in it. Data collection is done by observation, interview, and documentation. The results showed that the Sundanese Women's Image in Gentra Pinutri dance is reflected in the character of graceful, persistent, tough, agile, has the skills and desire to achieve her desires which are interpreted in the semantic prosody of the word Mojang which is a dynamic woman. The image of Sundanese women in Gentra Pinutri dance shows the figure of Sundanese women who today have innovation in their desire to achieve their dreams, not only showing their beautiful appearance but also their skills.

DHARMANING USADHA BALI

Ni Made Sinarsari — Fri, 16 May 2025 00:00:00 +0000

Traditional health is currently receiving positive developments, the World Health Organization (WHO) recognizes that traditional health efforts are a universal and holistic health care system that views the individual as a whole that cannot be seen as a part. For generations, Balinese traditional health (Usadha Bali) is still believed to be beneficial and effective in dealing with health problems. Balinese people are still looking for a solution to Balinese usadha, in the problems faced in life. Dharmaning Usadha Bali is a scientific system, medicine in Bali.Dharmaning usadha Bali contains about values, ethics, and morals of health care. Two formulations of problems in Balinese usadha dharma: What is the treatment system in Balinese usadha dharma? What is the knowledge contained in the Balinese usadha dharma? It is hoped that knowledge related to the system and related knowledge in Balinese dharmaning usadha can be applied and preserved and developed as part of improving human welfare. The theories used are phenomenological and structural functional theories. Qualitative research: collection of observational data, interviews, documentation and literature. The result of the research is the identification of the system and knowledge contained in the Balinese usadha dharmaning

TRADITIONAL PERFORMING ARTS FROM A REGION OF ORIGIN AS A CULTURAL IDENTITY IN URBAN SOCIETY

Nursilah — Fri, 16 May 2025 00:00:00 +0000

The preservation of traditional performing arts, such as Reyog Ponorogo, in urban settings plays a crucial role in maintaining cultural identity amidst rapid societal changes. This study explores how the Ponorogo community living in Jakarta sustains Reyog Ponorogo as part of Indonesia’s intangible cultural heritage. By focusing on cultural inheritance systems, the research highlights the community's adaptive strategies that align with both heritage conservation and modern urban life. Furthermore, it investigates the role of Reyog in shaping communal identity while examining its integration into creative industries. The empowerment of local artists through digital technology and its contribution to the globalization of Reyog as a world cultural heritage are key elements discussed. The research employs ethnographic methods, combining interviews with Reyog performers and cultural custodians with digital analyses of Reyog performances circulated online. The findings reveal a dynamic interplay between traditional values and modern mediums, where digital technology serves as a powerful tool for promoting and safeguarding intangible heritage. The study emphasizes the importance of recognizing traditional arts not just as cultural artifacts but as living practices, deeply intertwined with the urban cultural landscape and global digital platforms

IDIOM ESTETIK TEATER POSTMODERN INDONESIA

Syafril — Fri, 16 May 2025 00:00:00 +0000

Theater is the most obvious form of postmodern rejection of modernity. It also can be found on the Indonesian postmodern theater, especially through pastiche aesthetic idiom, parody, kitsch, camp, and schizophrenia which reveal and deconstruct the previous art of theater modern as well as the modernity itself. The purpose of this paper is to show how deconstructionist idiom occurs on the “Jalan Lurus” which can be viewed as one of Indonesian postmodern theaters

PAGEBLUG : RUWATAN IN THE BEROKAN PERFORMANCE ARTS

Yuliawan Kasmahidayat, Dwi Apriliyani — Fri, 16 May 2025 00:00:00 +0000

This study aims to describe and analyse the Berokan performing arts in the ruwatan procession in Indramayu, presented as a dance. Berokan is one of the traditional arts of the Indramayu community. This study uses a qualitative approach with a descriptive-analytical method, examined through ethnochoreology, and employs hermeneutics theory to enhance the analysis of texts, signs, and symbols. Data collection techniques include observation, interviews, documentation studies, and literature review. The results show that the Berokan performance includes ruwat, a cleansing ceremony to eliminate negativity and ward off dangers. In Javanese society, an epidemic is known as pageblug, a situation where a particular area is affected by disease. The Berokan art form in ruwat serves as an alternative treatment for a sick family member and as protection against calamities. The ritual is performed inside the house using offerings, with the Berokan reciting prayers in accordance with Islamic teachings.

ANALISIS POTENSI TAMAN NASIONAL GUNUNG MERBABU SEBAGAI PENGEMBANGAN KAWASAN EKOWISATA

Heru Mahmud, Yuliawan Kasmahidayat — Fri, 16 May 2025 00:00:00 +0000

Ecologically, ecotourism activities have special characteristics that focus on the environment and can benefit the surrounding community. Additionally, these activities must involve and empower the community in every aspect. This study aims to examine the application of ecotourism principles and analyze the potential for ecotourism area development in Mount Merbabu National Park, specifically in the utilization zone in Magelang Regency, which has not been fully implemented. The method used is a mixed-method, combining quantitative and qualitative descriptive methods with data collection through surveys. The research results show that 37% of the ecotourism sites are highly optimal and have already implemented ecotourism principles. Secondly, 13% are considered fairly optimal ecotourism locations, while the remaining 50% are considered ecotourism properties that have not yet reached their full potential. Several factors influence this, including the local government and community involvement. Therefore, an analysis of the potential for ecotourism development must be conducted to address these issues.