FROM BIRMINGHAM TO GLOBALIZATION: THE ODYSSEY OF CULTURAL STUDIES AND THE HYBRID IDENTITY OF K-POP
Keywords:
Birmingham school, Cultural studies, Globalization, Hybrid identity, K-popAbstract
Abstract
This study aims to explain the history and development of cultural studies from the Birmingham School to the global context, and examine its application in case study analysis. The main focus of this study is how theories of cultural studies, which are interdisciplinary and always dynamic, develop along with the cultural changes that are continuously reproduced every day. The method used in this study is a qualitative-descriptive analysis with a historical approach and case studies, which also focuses on the phenomenon of K-pop as a representation of a hybrid culture that negotiates with global capitalism. The results of the analysis show that although the basic theories of Hoggart, Williams, and Hall remain the main pillars, cultural studies has evolved in accordance with the dynamics of technology, digital media, and transnational communication. From the case study analysis conducted, it is also clear that K-pop has succeeded in creating a hybrid cultural identity that is widely accepted in the international market by combining traditional Korean values with global production strategies. This shows how cultural practices can maintain their local characteristics while adapting to the development of globalization. This study further argues that contemporary culture, which originated from the classical ideas of Hoggart, Williams, and Hall, now emphasizes the formation of meaning and the dynamics of cultural exchange in the digital era.
Keywords: Birmingham school; Cultural studies; Globalization; Hybrid identity; K-pop
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